Illustrated advert

Proposal for an illustrated advert to promote a fictitious intelligent pen.

The illustration shows a person focused on writing. The black background helps the blue led letters to stand out, alluding to technology.

As for the texts, the aim is to connect with the target by talking directly about one of the most important emotional benefits of using the product: to avoid a spelling mistake having a negative impact on the person, denoting a lack of professionalism.